Day 3: Build a Brand That Feels Like You
Have you ever looked at your brand and felt like it just doesn’t represent who you are anymore?
Welcome to Day 3 of your 5-day mini-course, Moves Your Business Away from Templates and Algorithms! Over the next few days, we’ll explore how to break free from templates that hold you back and find your authentic voice in content creation. This mini-course is for creative entrepreneurs looking to build a brand that truly reflects who they are.
Here’s what you can expect each day:
Day 3: Build a Brand That Feels Like You
Day 4: Create Content That Resonates
Day 5: Your Unique Content Ecosystem
Maybe you’ve followed advice that didn’t resonate or tried to fit into someone else’s formula for success. You’re not alone—this is something many entrepreneurs face. But your brand should feel like home, not a mask you put on.
Today, we’re going to focus on creating a brand that aligns with your personality, values, and strengths. When you do that, everything becomes easier. You’ll feel more confident, your content will flow naturally, and your audience will connect with the real you. Let’s dive into how you can build a brand that truly feels like you!
Feeling disconnected from your brand? You’re not alone.
So many entrepreneurs feel out of sync with their brand because they followed trends, templates, or what others told them they “should” do. It’s easy to get lost in the noise of the online world and end up with a brand that feels more like a costume than your true self. When your brand doesn’t feel like you, it shows—people can sense the disconnect, and it can affect your confidence and how you show up.
But the good news is that you can course-correct. When you build a brand that truly aligns with your personality, values, and strengths, everything changes. You start showing up with more energy, more clarity, and more ease. Your audience connects with you on a deeper level because they’re seeing the real you.
Steps to Align Your Brand with Your Personality and Values
Building a brand that feels authentic and true to who you are isn’t about following the latest trends or mimicking what works for others. It’s about digging deep and getting clear on what makes you you. Here’s how to start:
Define your core values.
Your values are the foundation of everything in your brand. Ask yourself: What matters most to you, both in business and in life? Is it freedom? Creativity? Connection? Integrity? These values should be at the heart of your brand message, content, and decisions.Embrace your strengths.
What are you really good at? What feels effortless to you but might seem hard to others? Aligning your brand with your strengths not only makes running your business easier, but it also helps you stand out. Don’t shy away from highlighting what makes you unique—lean into it!Infuse your personality.
People connect with people, not logos. What makes your personality shine? Are you quirky, direct, compassionate, adventurous? Infuse your brand with your voice, your style, and your way of doing things. The more you let your true self come through, the more authentic your brand will feel.Let go of “shoulds.”
Drop the idea that there’s a right or wrong way to build a brand. If something doesn’t feel right for you, you don’t have to do it—even if it’s what others are swearing by. Build a brand that feels natural and aligned with your own path, not what’s expected.