Starting Over at 40? Hell Yes—Here’s How!

Ever feel like what you wanted at 20 isn’t quite what you want at 40? You’re not alone.

A lot of people think that once you hit 40, you’re locked into the life you’ve built. That big changes aren’t realistic. That it’s “too late.”

I call BS.

I won’t lie, I've had those doubts too. In a few months, I’ll be turning 40, and you know what? I don’t feel old. Not even close. In fact, I feel more alive, more aware of who I am, and more determined than ever to create a life that actually fits me.

That’s why I started talking about this.

Because I know I’m not the only one.

At this age, making a change is hard. We’ve spent years building careers, families, relationships. We’ve followed the rules, checked the boxes, done the “right” things. And yet… something feels off.

Maybe you’re tired of trying to please everyone. Maybe you’re done following rules that don’t make sense anymore. Maybe you’re sick of hustling just to burn out.

Or maybe—just maybe—you’re finally ready to do life on your terms.

Why Does the Need for Change Hit at 40?

Because by now, you know yourself better.

Maybe your kids are older, your career feels stagnant, or you’ve simply grown into someone new. And suddenly, the life you built in your 20s or 30s doesn’t feel like yours anymore.

So you start asking:

👉 How do I want to spend the next few decades of my life?

Here’s the good news: this is the perfect time to reinvent yourself.

History is full of people who found their true calling after 40:

• Vera Wang designed her first wedding dress at 40.

• Julia Child published her first cookbook at 49.

• And let’s not forget all the everyday women who took a chance, started businesses, wrote books, created content, or simply decided to live life differently, and never looked back.

The difference between them and most people? They actually took the leap.

So How Do You Reinvent Yourself at 40?

It’s not about making a drastic change overnight. It’s about making aligned choices—ones that fit who you are now, not who you used to be.

Here’s where to start:

1. Drop the BS Excuses

🚫 “It’s too late…” — No, it’s not. Period.
🚫 “I don’t know enough…” — Start with what you do know. The rest will come.
🚫 “What if I fail?” — And what if you don’t?

2. Get Clear on What You Actually Want

✨ What excites you?
✨ When do you feel most like yourself?
✨ How do you want to spend your days?

Follow that.

3. Start Creating & Sharing Your Story

Write a blog (or a Substack) about your journey.
Share snippets on Instagram.
Start a YouTube channel, a podcast, or even a TikTok—just start somewhere.

Not because you “have to.” But because when you start expressing yourself, you attract the right people, opportunities, and clarity.

4. Keep Going (Even When It Feels Like No One’s Watching)

At first, no one might notice. That’s normal.

But momentum builds with action. The more you show up as you, the more your people will find you.

The key? Stay consistent. And enjoy the process.

Your Future Self Will Thank You

Right now, you might be hesitating. Wondering if you should even try.

But imagine yourself a year from now.

If you start today, what could change? Everything.

And if it doesn’t go as planned? So what? At least you tried. The real regret isn’t failing, it’s never even starting.

So if you’re ready to step into the next version of yourself, to express your story and maybe even build something completely new, subscribe below.

Warmly,
Andi