Trusting the ebb and flow of inspiration

Not every day is a content day, and that’s okay.

Welcome to The Permission Series, where we're challenging the "shoulds" of creative entrepreneurship and giving you permission to build a business that feels true to who you are.

Some days, content creation feels effortless. The words spill out, ideas flow, and everything clicks into place.

And then there are the other days. The ones where staring at a blank page feels like looking into an empty sky, waiting for stars that refuse to appear.

I used to push through. Forced the words, and stacked my to-do list with tasks that made me feel productive, just to prove to myself that I was moving forward. Because isn’t that what we’re supposed to do? Show up, be consistent, keep the momentum going?

But over time, I’ve learned that creativity doesn’t work that way.

It’s not a machine, not something to be optimized. It ebbs and flows. It needs space to breathe.

So instead of forcing, I’ve started listening.

I recognize when my mind needs stillness. Instead of fighting the silence, I lean into it. I step away. I let myself read something just because it interests me. I go for a walk without an agenda. I sit in a coffee shop and watch the world move around me.

And somehow, in that space of doing nothing, the ideas find their way back.

I remind myself that not every day needs to be a content creation day.

There are days for writing and days for resting. Days for structuring and days for letting thoughts wander. If I honor the rhythm instead of resisting it, my work feels richer, my words more alive.

As entrepreneurs, we often believe we have to keep pushing, even when it doesn’t feel right. We think success comes from relentless effort, from always being "on."

But isn’t the whole point of working for ourselves to have more freedom? To build a life that actually works for us?

Everyone has their own rhythm, their own seasons of energy and rest. We need to allow ourselves the space to not always be at our best, to take a step back when needed, to focus on ourselves when necessary. Because in the end, the most valuable resource in our business isn’t a strategy or a tool, it’s us.

Warmly,
Andi