52 Comments
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Averie In Real Life's avatar

I love this so much: "When the monthly price is $25–32/month and the annual plan is $40–50/year, the math does the persuasion for you. Nobody needs convincing. They just need to see the numbers clearly." !!!! LOVE it!

Ilaria Fatone's avatar

Thank you for this ! I haven’t gone paid because of the monthly subscription. I would love to have just the annual fee because when you decide to go for it, you truly want to support the author and you’re truly interested in what he/she is writing about. The monthly fee is cheap, it’s easy to access and delete at the same speed. But it doesn’t support (or protect) your work.

Linda Caroll's avatar

Make the monthly the same as the annual. No one will sign up for monthly lol

Nikki Howard's avatar

Can you actually skip the monthly tier? 🤔

Ilaria Fatone's avatar

I have never seen anyone with just an annual fee. I guess it’s impossible

Brenda Johnston's avatar

YES! I love this, and it's a great reframe "When the monthly price is $25–32/month and the annual plan is $40–50/year, the math does the persuasion for you."

Sim Foerster's avatar

I’ve never seen it through that lens - food for thought, thanks:-)

📝 Nervous System Whisperer 📝's avatar

Thank you very much for this, that’s very helpful! I’m new to Substack and decided not to do any paid subscriptions, but this gives me new ideas!

krista tressa(CaringMessenger)'s avatar

Great perspective angle. Thanks for sharing! What do you think about the free subscriber? Boundaries?

Jen Rogers🎤︎︎Mic Drop Mastery's avatar

so helpful! Thank you. I'm just coming on and do not plan on doing a founding member launch...just straight in.

Simon Mossman's avatar

Thanks for sharing, Andi. This is great.

Kayla Kaplowitz's avatar

This was so inspirational. Thank you. Just gave myself permission to rethink my paid/free tiers.

IntimaOT's avatar

I really like this notion! I would love paid subscribers but find it’s very challenging so I do not focus on that and removed all paywalls. I found that was hindering my grow altogether.

Judy Ossello's avatar

Yes on the monthly & founding. Thank you for the excellent advice & permission slip to do it differently because it’s better for your community.

Cheryl Thomas's avatar

Hmmm…great food for thought. I’d never thought of it like this.

Alisha Whaley: Life Coach's avatar

So very helpful! Thank you for the insights.

Lauren Dittle's avatar

YES!! 🙌🏼 thank you, I love this perspective! as a coach who genuinely wants to create a safe, longterm community for women - it makes so much sense. 🤍

Yoli Ray's avatar

Wow! I love this. Thank you for sharing. It gave me a whole new perspective on monthly pricing. I always thought of it as a way to always have monthly revenue and make it affordable. Time to make some changes.

Cherryl - Energy Atelier's avatar

Great advice Andi. I have to up the monthly fee even more!