Personal branding is such an interesting concept, isn't it? I don't think we can develop our brand until we really know who we are, not what we are, but who. I thought I've known. After over 15 years in the digital space, but nope, still working it out. Good news is, I think I'm almost there. It's exciting.
I can totally relate to this Andi; as an introvert, building a "personal brand" has always felt like a very extroverted thing to do, and never something I intentionally pursued. I've since learned how to to approach this concept in a completely different way that feels true and authentic to me vs trying to fit into a mold of generic personal branding strategies and advice that simply don’t work for my true nature. I love and admire how you have approached this in a way that feels super aligned for you!
This resonates thoroughly with me: the expensive courses, the empty promises, the effort to get attention. But deep down inside, I knew there was a better way. Now, I'm just "doing my thang" here on Substack and not stressing anymore. More relaxation, more fun!
This is so, so good! I'm coming to the same realization right now and it's feeling like you can finally breathe and get off the hamster wheel of trying to be everywhere and doing everything.
Yes! I’ve gone on that journey, too, over the last decade, and can honestly agree that it’s so much better when we release all the so-called “best practices”, and instead go with what is right for us and our context!
Jay Acunzo’s book, “Break the Wheel” does a great job of explaining this, too!
I’ve started helping others find and do what works for them because I truly believe self-awareness is the foundation of a well-lived life! 🫶🏻
Personal branding is such an interesting concept, isn't it? I don't think we can develop our brand until we really know who we are, not what we are, but who. I thought I've known. After over 15 years in the digital space, but nope, still working it out. Good news is, I think I'm almost there. It's exciting.
Yes! It's so true and we need time to know ourselves (which is constantly changing by the way). It's an inspiring journey!
I can totally relate to this Andi; as an introvert, building a "personal brand" has always felt like a very extroverted thing to do, and never something I intentionally pursued. I've since learned how to to approach this concept in a completely different way that feels true and authentic to me vs trying to fit into a mold of generic personal branding strategies and advice that simply don’t work for my true nature. I love and admire how you have approached this in a way that feels super aligned for you!
This resonates thoroughly with me: the expensive courses, the empty promises, the effort to get attention. But deep down inside, I knew there was a better way. Now, I'm just "doing my thang" here on Substack and not stressing anymore. More relaxation, more fun!
This was wonderful to read and I have definitely felt this at some point along the journey.
This is so, so good! I'm coming to the same realization right now and it's feeling like you can finally breathe and get off the hamster wheel of trying to be everywhere and doing everything.
Yes! And you finally hear your own voice! So good!
Loved this, Andi! You always seem to articulate my thoughts better than me:
- "It’s all about who can achieve the biggest results in the shortest amount of time.
At this point, I can finally say it out loud: I don’t work that way. I don’t fit into that world."
- "We spend too much time trying to wear someone else’s skin instead of discovering our own path."
This is why I'm back to "cozy" spaces like Substack and Threads.
I feel like these spaces were made for the "weird, loner, reader girls" who grew up blogging in the early 2000's-2010's.
This is why I also took a little step back from LinkedIn to figure out who I am and what I really want. I need to find my voice again.
🫶 I’ve also stepped back from LinkedIn for a while to focus on my messaging and goals. We don’t always need to be on the front line. 😉
Yes! I’ve gone on that journey, too, over the last decade, and can honestly agree that it’s so much better when we release all the so-called “best practices”, and instead go with what is right for us and our context!
Jay Acunzo’s book, “Break the Wheel” does a great job of explaining this, too!
I’ve started helping others find and do what works for them because I truly believe self-awareness is the foundation of a well-lived life! 🫶🏻
It's not easy, but worth it. I will read this book!
Agreed! And yay! Let me know what you think!