Ditch the Templates is a business resource for women building a one-person business with soul, strategy, and a content ecosystem that actually works.
It’s for women who’ve outgrown formulas and want to create content that feels true and gets results. I write for those who want more freedom, visibility, and income by building a brand and business from the inside out.
Each week, I write about:
content-led business strategy that doesn’t burn you out
using social platforms like Instagram, LinkedIn, and Substack with intention
building a brand from the inside out — one post, one pivot, one smart system at a time
experimenting with AI to support your content creation (not replace it)
This is a space for thoughtful growth, quiet ambition, and creative self-trust.
You will find here honest strategy, personal stories from my portfolio career, and tools to help you grow a content business that fits your life.
✔️ Weekly expert articles on content, brand, and strategy
✔️ Real insights from behind the scenes of my work as a strategist & creator
✔️ Smart, soulful perspectives on showing up online as yourself
🔐 Monthly deep-dives & strategy breakdowns
🔐 Behind-the-brand audio notes
🔐 Exclusive downloads, content prompts & offers
🔐 Community threads, Q&As & occasional challenges
a bilingual content creator, strategist, and mentor helping women entrepreneurs grow personal brands with purpose. I’ve worked as a LinkedIn ghostwriter, Instagram coach, and Substack creator, and I’ve helped over 200 women align their business with their voice, their values, and their actual lives.
But I didn’t get here through templates.
Four years ago, I was running a popular lifestyle blog, freelancing as a social media manager, and saying yes to every opportunity — TV features, magazine interviews, influencer campaigns. On paper, it looked like success.
But in reality, I felt like a stranger in my own brand.
So I stopped. I started over. And I asked myself:
What if I could build something real, sustainable, and fully mine — without faking it for the algorithm?
That question became my business.
This newsletter is a big part of that.
You’re in the right place if:
You’re building your own thing and want to do it your way
You care more about clarity and connection than content hacks
You want your business to feel creative, spacious, and aligned
You’re curious about using AI to support (not flatten) your unique voice
You’re bilingual, multi-passionate, or multi-platform — and want to make it work
If you’ve ever felt like “I just want to do this my way, but smarter,” you’ll feel at home here.
Let’s ditch the templates and build something better.
Together.
During our chat, she gave me honest feedback on my Substack, practical suggestions I could realistically implement, and even spotted opportunities in my brand that I hadn’t seen myself. I left the call with real clarity and genuine excitement about the next chapter of my business. If you're feeling stuck or overwhelmed, I’d absolutely recommend working with Andi.
Dina Hassan
→ Need help with your content?
Warmly,
Andi
Let's Connect
Feel free to reach out with any questions, opportunities, or collaborations through Substack, Instagram (HU), Instagram (EN), LinkedIn, my website, or email (andi@andibitay.com).
